Social media marketing (SMM) is a form of internet marketing that utilizes social networking websites as marketing tool.
The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customers reach. If you require to advertise your website and can’t find the best path then you can get help from top digital marketing company.
One of the key components of SMM is social media optimization (SMO).Like every search engine optimization (SEO), SMO is a strategy for the drawing new1 and unique visitors to website.
SMO can be done in a two ways: adding the social media links to the content, such as RSS feds and sharing buttons – or promoting activity through social media by uploading the statuses or tweets or blog posts.
SMM helps a company get direct feedback from customers ( and potential customers ) while making the company seem personable.
The interactive parts of the social media give their customers the opportunities to ask being heard. This aspects of SMM is called social customer relationship management ( social CRM ).
SMM became more common with the increased popularity of the websites such as Twitter, FaceBook, etc. In response, the federal trade commission (FTC) has updated its rules to include SMM.
It a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements.
Both the blogger and the company will be now held very responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger’s posts contains no misleading or unsubstantiated statements and otherwise complies with the FTC’s rules concerning unfair deceptive advertising.
Breaking Down Social Media Marketing (SMM)
Social media website allows the marketers to employ a board range of strategies and tactics to promote the content and have people engage with it.
Many social networks allow users to provide detailed geographical, demographic, and the personal information, which will enable marketers to tailor their messages to what is most likely to resonate with users.
Because Internet audiences can ensure that they are focusing their resources on the audience that they want to target.
Social media marketing campaigns have the advantage of appealing to a board audience at once. For example, a campaign could appeal to current and prospective customers, blogger, employees, media , the general public and other stakeholders ( such as third-party reviewers or the trade groups ).
Some of the metrics used to measure the success of the social media marketing campaign include website reports ( such as Google analytics ), return-on-investment ) by connecting marketing to sales activity), customers response rates ( how much customers post about a company), and reach/virility( how much customers share content ).
A Proper Social Media Marketing Strategy
A major strategy used in a social media marketing is to develop a messages and content that individuals users will share with their family, friends and coworkers.
This strategy relies on word of mouth and provides several benefits. First, it increases the message’s reach to networks and users that a social media manager may not have been to be able to access otherwise. Second, shared content carries an implicit endorsement when sent by someone who the recipient knows and trusts. You can get help from top digital marketing companies.
Social media strategy involves the creation of content that are so much “sticky”. meaning that it will get a user’s attention and increase the possibility that he or she will conduct a desired action, such as purchase a product or share between users quickly. Social media marketing should also encourage customers to create and share their own content, such as product reviews or comments ( known as “earned media”).
While social media marketing can provide benefits, it also can create obstacles that companies may not have had to deal with otherwise. For example, a viral video claiming that a company’s product causes consumers to become ill must be addressed by the company, regardless of whether the claim is true or false.
Even if a company can set the message straight, consumers may be less likely to purchase from the company in the future.
The Important Social Media Marketing Tools For Your Business
First, let’s look at what makes social media management tools so important to those who use social media for the promotional purposes as well as what features and the results most of us required to get out of them. The main things to look for in a social media managements tool is if it makes you more productive and efficient.
Does it takes you less time to manage all of your social accounts? Are you creating better social media campaigns and generally getting better results by using the tool? Is it making the process of managing multiple accounts easier? With those end goals in the mind, you’ll want to examine the following features in the social media marketing dashboards:
- Multiple Accounts: Can you manage multiple social media accounts across all the major platforms?
- Team Collaboration Features: Can multiple team members work on the same accounts? Can you assign tasks to team-members?
- Analytics: Do you get detailed analytics reports on your social media activity?
- Monitoring: Can you monitor keywords, other accounts, hashtags, etc.?
- Scheduling: Can you schedule posts for when you can’t go online?
The info graphic also looks at some interesting criteria for rating each of the tools:
Overall user satisfaction
Product direction: Are the tools keeping up with all the latest trends and changes in social media?
Easy-to-learn
Customer support
Usability: does it improve your productivity?
Ability to meet business needs
Now, let’s look into each individual tool to see how they fare against each other.
1 Agora pulse
According to the info graphic’s results, Agora pulse is the best social media marketing tool on the market. I’ve been using it myself for a few years now and I have to say, I agree with the reviews that made up the results from the info graphic. So let’s examine this tool first.
The Agora pulse dashboard is very straightforward. Switching through all your accounts is easy, as they are all clearly listed on the left hand side of the dashboard. All of its features, such as the social media inbox, monitoring and publishing, are all at the top of the dashboard and easily accessible.
When it comes to reporting. Agora pulse has created some of the most beautiful and detailed analytics reports among social media marketing tools. The reports focuses on your audience, engagements and brand awareness – some of the most important metrics.
Especially to clients. Another really cool thing is that you can see how many posts and comments you’ve reviewed and what your response time and rate are.
We think that the feature that sets Agora pulse apart from most other dashboards is the CRM function. This feature makes it very easy to keep track of all your followers and friends and find out whom your most engaged users are. You can also use Agora pulse to find out who is your influencers and brand ambassadors are and who among your followers has the most followers themselves.
The more followers and friends you have, the more difficult is to keep track of them, but with Agora Pulse you can add custom tags so that you know who is a prospect who is an influencer and so on. You also can see exactly what you’ve talked about with each user so that you’ve never out of the loop.
Something else that is worth mentioning is that the guys and gals of Agora pulse are very quick to respond to new features that we’re all usually looking for in a social media marketing tool are al there.
Conclusion
Overall Agorapulse is a truly great dashboard and I honestly can’t think of anything that you don’t like about it.
The interface is easy to use and all of the feature that we’re all usually looking for in a social media marketing tool are there.
2 Post Planner
The post planner used to be the tool scheduling Facebook updates Now, this is a much more widerspread feature, so PostPlanner has evolved quite a lot to include more cool features. Its main focus is now on helping marketers increase their engagement on Facebook. Twitter and Pinterest.
With postplanner, you can easily identify the top performing content fo rany hashtag, topic or social media account, ranked by their virality. With this information. you can more easily come up with updates that will increase your engagements, reach and ultimately your traffic.
It is also a pretty good content curation tool: all you require to do is add your favorite social accounts, blogs, hashtags and keywords to have a list of awesome content that you can easily share, as well as use for inspiration for your posts.
The postplanner helps you to decide what is the best content is with their star ranting, so that whenever you see a post with 4 or 5 stars, you’ll know it stands a better chance of getting you more engagement. The content is also categorized by posts.
Postplanner helps you decide what the best content is with their star rating. so that whenever you see a post with 4 or 5 stars. you’ll know it stands a better chance of getting you the more engagement. The content is also categorized by Photos, Articles and statuses so you can easily diversify your audience more interested and engaged.
Conclusion
PostPlanner is the perfect tool for those who want to increase their engagements and publish more targeted, engaging content, all from one place. That said those who want more monitoring and reporting, might have to look elsewhere.
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