Optimizing campaigns in Google Adwords are a fundamental task that you must take seriously if you want to maximize your money and get your sales or branding goals as soon as possible. In this advanced manual, we have compiled a list of more than 30 optimization steps that can help you improve today. If SEO is not an easy task for you, then you can hire the best seo company for their services.
Another key aspect in Adwords is knowing how to interpret the reports and organize your account taking into account the segmentation. Today we have for you this advanced manual to optimize search and display campaigns. And see in detail the most important aspects related to the budget of your campaigns, the adjustment of your bids and the text of your ads.
In this chapter of Radio marketing, you will also find many recommendations to improve your Google Adwords ads.
Make a List of Advertising Goals
Before jumping the gun you need to decide what you exactly want from your site.
Drive traffic to site
Increase leads
Increase sales and more
After figuring out what exactly you want from your marketing campaign get started with right keywords.
Picking right keywords is very important. We also recommend you to don’t just rely on keyword researching tools, use your instinct too.
For instance, if you are selling a variety of clothes, then instead of choosing a keyword like ‘buy clothes’ you can go more specific with a brand name like ‘buy denim jeans’. This is what anyone would type into Google.
How Much Do Keywords Costs
If you look into Adwords then you will find various price ranges and competition. From the tool you can easily check whether the keywords are in your budget or not.
Many businesses, especially small business wants to know how much they need to spend of AdWords cost. Well, no one can give you an exact answer until he will check the keywords in Adwords himself.
There are multiple things which affect the price for instance competition, target market, searched, clicks and even time of day.
You don’t need to be hurried, especially when you are playing with Google AdWords, more importantly it involves your money.
First, start simple as it takes you lots of time to master the Google AdWords. We are saying it not because it is actually hard, but it involves lots of data.
While learning you need to remember below tips
No matter how much extra money you have, you need to get started with a small amount of money. It would be better to start the process with $25 to $50.
We recommend you to try variation on your ads. This will give you wings to approach and target different groups of people. This is also important because all have different tastes and one thing can’t work with all.
You need have lots of patience as you can’t get an overnight success. When you run a campaign you should at least wait for 1 month to get proper results.
Troubleshooting AdWords Campaigns
So you’ve waited for one month and didn’t get any good result. Well, in this situation you need to inspect where you are wrong.
If the keyword is getting many impressions but have few clicks, then it is clear that keyword is useless. If you find such keywords, then immediately delete or pause them.If you are thinking why pause, then it is helpful for future i.e. you are running an ad on keyword like ‘exclusive Christmas sales ’ in October month but as you know that this keyword doesn’t work until December comes so better pause it.
Apart from this you also need to check that your keywords should be searched for right searches.
Organize campaigns and ad groups well
If you do not segment your campaigns and groups well, you will be losing the opportunity to control and measure correctly. So as fundamental advice and applicable to any campaign: segment to the maximum.
The segmentation by geographic location is a key section that should make you reflect on the number of campaigns in your account. Do not try to cover many locations in a single campaign because it will be counterproductive.
Ask yourself what kind of business you have and act accordingly. For a local business, I recommend restricting the ads to a nearby area of influence, by specific towns or cities. If the activity of your company is developed nationally by communities and if it is international by countries. As always, the key will be to try and see if you achieve the expected impact.
Once you have clear the number of campaigns, you have to plan the number of ad groups. In search, each group should be starred by a keyword and its possible variations. This will guarantee the optimization of the ad text and the relevance of the keywords for that particular group.
Use the keyword planner
It is one of the best-known tools in SEO and SEM for the amount of information it offers you in relation to new keywords for your campaigns. Its operation is fast and simple. You can manually enter words or you can analyze the words of a website (your own or that of the competition) to know which keywords are more relevant.
The planner will tell you which words have the highest average monthly searches, the competition of that word and an approximate CPC, as well as a forecast of the traffic that could be generated if you finally include them.
If any of the ideas convince you, add them directly to your groups or campaigns from the “Add to plan” and “Save to account” option. It is a way to save time and make multiple searches.
How to optimize the budget the bids
Allow a prudential time (15-30 days) to assess the adjustment of your bids. Then you can compare and see which ads have generated the most CTR and which keywords have registered the most clicks or conversions. When you detect these words, the maximum bid increases, CPC max, and lowers or eliminates the words with the worst performance to compensate.
Some columns such as the average CPC or the estimated bid column on the first page can give you ideas of the adjustment you must have for each keyword or for the ad group. Work and optimize to get the right price.
Know When to Use Ads
Marketing your business online shouldn’t be a full-time job. Small business owners often wear multiple hats, and Ads offer several tools and options that give small business owners the flexibility to run campaigns on their own schedule.
Many small business owners don’t need to run ad campaigns 24/7. Ads don’t require any long-term commitment, so you can run ads as needed, such as when business is slow or when you have a special event or promotion. You can pause and resume campaigns as necessary, such as when you need to go on vacation, need more time to run your business or need to re-evaluate campaigns.
All these options are easily accessible under the Campaigns tab in your Ads account. From there you can start, pause, continue or end campaigns. These functions aren’t just available for ads, though you can also resume, restart and remove ad groups and keywords, which come in handy when you want to test how different ads are performing against one another.
Consider the Competition
It is a good idea to consider what your competition is doing on Ads can provide insight into what you should do. It may be a good idea to follow their lead, but it would be even better to determine how to differentiate your Ads strategy from your competitors’.
You can view your competitors’ keywords in the keyword panel. If you paste a competitor’s website in the tool, you’ll be able to see what keywords they’re bidding on. This can give you an idea of how other companies approach Ads.
If they’re not in the market of paid ads, it could mean two things: Either you’re first in market to use this strategy, or maybe your competitors know paid ads don’t return positive results in your industry.
Final Tips
Have a daily routine
If the slogan in Google Analytics is measured and you will win, I suggest that in Adwords we bet for the phrase optimizes and you will win. Organize yourself well and stipulate a daily time (30-45 min) to review and improve your campaigns. Moreover, let your ads to target specific geographic locations. Ads offers several tools that make this possible, such as radius targeting, places of interest targeting and bulk location targeting.
Well, it does not sound easy and there is a financial risk if you don’t know exactly how it works, so it’s better to take the professional help. If you also want to boost your business through Google Adwords, consult best Digital Marketing Companies in India for your specific needs, but the nominal financial commitment as compared to hiring a full time marketing employee unquestionably makes it worth the risk.
Read More: Ways To Get Testimonials From Your Customers
