When it comes to digital marketing, it seems we are all familiar with the term. We probably also feel we should be doing more of it what with over 4 billion internet users worldwide. If you want to explore top digital company in India, here is the link where you can find best company according to your choice.
But how many types of digital marketing are there? Is marketing on social media considered “digital”? What about radio advertising?
If you are not sure what exactly digital marketing is, you are not the only one.
Before trying to apply all types of digital marketing to your business forward.
Digital marketing is all marketing activities that can use an electronic device or the internet.
So what does this type of digital marketing mean?
An example of a tweet from Andy Crestodina of Orbitmedia.
Notice how he attracts attention by sharing the valuable information, drives traffic websites by posting the link and evokes discussion.
Together, content marketing, SEO and social media marketing constitute what is called “inbound marketing”. it is a marketing methodology that aims at attracting, engaging and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving
relevant traffic to the website, and converting it into happy customers.
Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it is the ads you put there in Google AdWords and Bing Ads.
Now, you can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results.
By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, You can put yourself in front of the audience that is actively searching for services and brands like yours.
Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention.
By using social media, you can increase exposure and build meaningful relationships with your customers.
While everybody can benefit from SMM is a type of digital marketing, B2C and SaaS companies tend to get the most out of it.
Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content.
As there will a seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same things, but there are some minor differences.
And conversations with the marketers and the business owners in the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world.
1.Content Marketing
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience.
The content aims being valuable relevant, and (ideally) consistent. Its ultimate goal is to drive profitable customer’s action.
The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional Spammy advertising. The target audience should want to seek the content out and consume it.
2.Search Engine Optimization (SEO)
SEO, or Search Engine Optimization, is the process of getting quality traffic from free or organic, search results on the search engine ( like Google and Bing ). Here is the list of top digital marketing companies.
The traffic you drive to your website must be relevant to your industry. If you manage to attract a high volume of visitors. What you do is selling raincoats, the traffic will do you no good.
SEO is one of the most important types of digital marketing.
By optimization of your content for the search engines, you can increase a steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to find you on the internet.
Some of the optimizations include:- Researching the relevant keywords and including them into your website copy, optimizing your website titles, description and loading speed, building relevant backlinks.
3.Search Engine Marketing (SEM)
Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining bit paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities.
4.Affiliate Marketing
Affiliate marketing is one of the popular ways people make money online these days. If your affiliate program is successful, you might earn quite a decent passive income.
basically, affiliate marketing is a type of digital marketing where a person partners up with other businesses to receive a commission for the s/he generates for this business. Imagine this:
you put a link to an external website on your blog or website or website. Every time a user proceeds to this external website and makes a purchase, you receive a commission.
Example of affiliate link placement from bloggers, since they can write different types of articles on the given topic and naturally include affiliate links.
5.Email Marketing
Email marketing is one of the most popular types of digital marketing. To put it shortly, it is the use of email for promoting one’s products or services.
If you go a little deeper, email marketing might also refer to building a relationship with your customers. Ideally, emails you send out to your clients should not only speak at them but encourage meaningful integration with your brand.
6.Instant Messaging Marketing
Instant messengers are the latest communication trend. There are 1.5 billion people globally using Whats App every month, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing.
Most types of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger ( as if it comes from a friend ) than email or SMS that are vulnerable to spam.
7.Re-marketing Process
Another critical aspect of digital marketing is going after all prospects again with marketing content of they didn’t respond to your site’s banner ads for the first time.
This works by tracking these visitors through cookies and creating new ads on related sites.
You can also create new ads on your site to better target your prospects. The information you get from your site visitors gives you valuable data to tweak your ads to their pain points.
Ultimately, remarketing helps you to stay more engaged with the prospects, aids in brand awareness, and increases conversions. You can also gain the customer of your competitors, helping pay back any investment you place in creating new ads.
8.Responsive Web Design
Reaching customers by the mobile is more or less the standard now, and that is going to go on into the coming decade.
Making your website conform to mobile screens is one of the most essential parts of digital marketing.
The only way you can make this work successfully is through responsive web design. With responsive programming, you can make your website automatically conform to all mobile screens.
This is going to mean more than one format, including tablets and increasing the use of Smartwatches.
While you will have to work with the web designer to make this work, you’ll want an SEO expert for another aspect to RWD, AMP ( or Accelerated Mobile Pages ) is a new open-source code helping to make mobile web pages load faster.
Google gives precedence to websites using this, so take it seriously. It is especially useful if you have a publishing site or post content to your website regularly.
9.Marketing Automation
As you can see, marketing automation is an important element in a lot of digital marketing techniques. Knowing more about it, in general, should become a top priority as it becomes a standard for businesses around the globe.
With 91% of successful businesses now saying automation is very important to their success, you can get a vision of what the present and future of marketing is.
To become successful with this, try to look for CRM platform with marketing automation built-in.
These can work together well because your CRM already has contact information.
Automating marketing content directly to your contact list helps you to integrate marketing all in one place rather than using disparate sources.
What’s most important with the automation is to keep your content consistent across all channels to avoid brand confusion.
10.Pay Per Click (PPC)
Another powerful and cost-effective online marketing strategy is to pay per click (PPC) advertising.
What is PPC now?
PPC is a paid form of advertising that can rely on an auction-based system.
With PPC, you bid on keywords that you want your ads to show up for – your ad triggers when a user’s search includes your keyword. These ads then appear listings.
If a user decides to click on your advertising, you then pay for that click. In other words, you don’t pay for ad space – only for the results.
For example, if you sell winter boots for children, you could bid to advertise in the search results when a user searches, “children’s winter boots.” These keywords are more transactional, which is what you want for a PPC that can include advertising on search engines, as well as social media and other platforms. You can even advertise in the application WeChat.
Why We Always have a digital marketing strategy?
Establishing a digital marketing strategy is critical. If your partner with an experienced full-service digital marketing agency like WeFX, you can trust that one of our initial to-dos is building a smart and competitive strategy for your company.
Without Internet marketing strategies, your business doesn’t have a map for achieving its goals. You know what you want to accomplish, but you don’t know-how.
That often leads to the launch of a digital marketing campaign that fails to drive any results. If you want to invest in digital marketing, you require to invest in a digital marketing plan.
How to create a digital marketing strategy?
Curious about how to create a digital strategy?
Create these steps:
1.Define Your Brand:
Outline or use your brand guidelines to define your brand and how it’ll come through in your online campaigns. Think about your unique selling points ( USPs ), brand voice, and value propositions.
2.Build your buyer personas:
Determine who your business wants to reach with custom buyer personas. Think about user demographics, as well as the motivations that drive people to choose your company, products, and services.
3.Create your S.M.A.R.T. goals:
Use specific, measurable, achievable, realistic, and timely goals (also known as S.M.A.R.T. goals) to guide your strategy. Think about your organization’s short- and long-term goals for growth.
4.Choose your digital marketing strategies:
Pick the best strategies for your business. Focus on the techniques that offer the most value for your business and industry, versus trendy strategies.
5.Set your digital marketing budget:
Research digital marketing pricing to build a realistic budget for your business. For reference, most businesses spend $2500 to $12,000 per month on online marketing.
6.Brainstorm your strategy:
Guide your strategy to success by planning your strategy. If you’re advertising, determine your ad spend. If you’re publishing content, build your content calendar.
7.Launch your campaigns:
Following your planning, launch your campaigns across channels. Ensure all your channels feature the appropriate tracking information. Your website, for example, should feature your Google Analytics tracking code.
8.Track your results:
Monitor and measure the performance of your strategies by tracking their performance. Use tools like Google Analytics, Google Search Console, and Google Ads to keep a pulse on your strategies and their return on investment (ROI).
9.Audit Your Existing Content:
Make a list of your existing owned content, and rank each item accordingly to what has previously performed best concerning your current goals. If your goal is lead generation, for example, rank them according to which generated the most leads in the last year. That might be a particular blog post, an eBook, or even a specific page on your website that is converting well.
The idea here is to figure out what is currently working, and what is not so that you can set yourself up for success when planning future content.
10.Identify the Gaps in Your existing Content:
It is based on your buyer personas, identify any gaps in the content you have. If you’re a math tutoring company and have discovered in your audience research that one of your persona’s biggest challenges is finding the interesting ways to study, but you don’t have any content that speaks to that concern, then you might look to create some.
By looking at your content audit, you might be discovered that eBooks hosted on a certain type of landing page convert well for you.
Conclusion
The conclusion of digital marketing has now become a hot topic for discussion. Modern technology has changed a lot. Besides the growth of modern technology.
The technique of businesses has also changed. In this regard, digital marketing comes to take the leading position. Modern generations do not want to go to any shop or shopping mall to buy anything.
They want to buy everything online. So, various companies always try to stay connected with their consumers or customers via the internet.
To get the best of it, consumers and marketers must know the advantages and disadvantages of digital marketing. If you do not know the benefits and harmful sides, then you won’t get the full advantage of digital marketing.If you want to promote your product or website on the digital platform, You can contact us for the best digital marketing company in India.
