Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic. These steps should be taken by Top SEO companies to get huge traffic on a website.
1. Advertise
This one is so obvious; we’re going to look at it first. Paid search, social media advertising, and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too?
Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
If you’re hoping that more traffic to your site also will end in more sales, you’ll get to target high commercial intent keywords as a part of your paid search strategies. Yes, competition for these search terms are often fierce (and expensive), but the payoffs are often worthwhile.
2. Get Social
It’s not enough to supply great content and hope that folks find it – you’ve got to be proactive. One of the simplest ways to extend traffic to your website is to use social media channels to market your content.
Twitter is right for the brief, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches.
If you’re a B2C product company, you would possibly find great traction with image-heavy social sites like Pinterest and Instagram. Here’s more advice on making the foremost of social media marketing.
3. Mix It Up
There is no magic formula for content marketing success, despite what some would have you ever believe. For this reason, vary the length and format of your content to form it as appealing as possible to different sorts of readers. Intersperse shorter, news-based blog posts with long-form content also as video, infographics and data-driven pieces for max impact.
4. Write Irresistible Headlines
Headlines are one of the foremost important parts of your content. Without a compelling headline, even the foremost comprehensive blog post will go unread. Master the art of headline writing.
For instance, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally deciding on the one which will drive the foremost traffic, so think twice about your headline before you hit “publish.”
5. Concentrate on On-Page SEO
Think SEO is dead? re-evaluate. Optimizing your content for search engines remains a valuable and worthwhile practice. Are you making the foremost of image alt text? Are you creating internal links to new content?
What about Meta descriptions? Optimizing for on-page SEO doesn’t need to take ages, and it could help boost your organic traffic. Try to coordinate with the SEO companies in India to concentrate on On-page SEO.
6. Target Long-Tail Keywords
Got your high-intent keyword and popular keyword bases covered? Then it’s time to focus on long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as a part of your paid search or SEO efforts, you’re missing out.
7. Start Guest Blogging
Before you say it – no, true guest blogging isn’t dead, despite what you’ll have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the discount.
Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could end in stiff penalties. Proceed with caution.
8. Invite Others to Guest Blog on Your Site
Guest blogging may be a street. additionally, to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site.
Just make certain that you simply only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
9. Follow Referral Traffic
Rather than trying to influence other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.
When Larry wrote about the kick within the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica within the Editor’s Pick section alongside links to The NY Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what sorts of links send many referral traffic, and the way to urge them, during this post.
10. Post Content to LinkedIn
LinkedIn has become far more than a way of finding another job. The world’s largest professional social network is now a valuable publishing platform in its title, which suggests you ought to be posting content to LinkedIn on a daily basis. Doing so can boost traffic to your site, also as increase your profile within your industry – especially if you’ve got a moderate to the large following?
11. Implement Schema Microdata
Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it’ll make it easier for program bots to seek out and index your pages. Another advantage of using schema for SEO is that it may result in better rich site snippets, which may improve click-through rates.
12. Link Internally
The strength of your link profile isn’t solely determined by what percentage sites link back to you – it also can be suffering from your internal linking structure. When creating and publishing content, make certain to stay an eye fixed out for opportunities for internal links.
This not only helps with SEO but also leads to a far better, more useful experience for the user – the cornerstone of accelerating traffic to your website.
13. Interview Industry Thought Leaders
Think interviews are just for the large leaguers? You’d be amazed at what percentage people are going to be willing to speak to you if you only ask them. Send emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog.
Not only will the name recognition boost your credibility and increase traffic to your website, but the interviewee will also probably share the content too, further expanding its reach.
14. Don’t Neglect Email Marketing
So many businesses are focused on attracting new customers through content marketing that they ditch more traditional methods. Email marketing is often a strong tool, and even a moderately successful email blast may result during a significant uptick in traffic.
Just take care to not bombard people with relentless emails about every single update in your business.
Also, don’t overlook the facility of word-of-mouth marketing, especially from people that are already enjoying your products or services. A friendly email reminder a few new service or product can assist you to boost your traffic, too.
15. Confirm Your Site is Responsive
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the online, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to travel elsewhere.
You’ve got a basic website, you continue to get to make sure that it’s accessible and comfortably viewable across a variety of devices, including smaller smartphones.
16. Confirm Your Site is fast
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate is going to be sky-high. Confirm that your pages are as technically optimized as possible, including image file sizes, page structure and therefore the functionality of third-party plugins. The faster your site loads the higher.
17. Foster a way of Community
People want to talk their minds and weigh in on subjects they feel passionately about, so building a community into your site may be a good way to start out a conversation and increase traffic to your website.
Implement a strong commenting system through third-party solutions like Facebook comments or Disqus, or create a fanatical forum where visitors can ask questions. Don’t forget to manage your community to make sure that minimum standards of decorum are met, however.
18. Make Yourself Heard in Comment Sections
You probably visit a minimum of a couple of sites that are relevant to your business on a daily basis, so why not join the conversation?
Commenting doesn’t necessarily provide directly “an instantaneous boost to referral traffic right away, but making a reputation for yourself by providing insightful, thought-provoking comments on industry blogs and sites may be a good way to urge your name out there – which may subsequently end in driving more traffic to your own site.
Just remember that, like guest posting, quality and relevance are key – you ought to be engaging with people in your niche, not dropping spam links on unrelated websites.
19. Examine Your Analytics Data
Google Analytics is a useful source of knowledge on almost every conceivable aspect of your site, from your hottest pages to visitor demographics. Keep an in-depth eye on your Analytics data, and use this information to tell your promotional and content strategies.
Concentrate on what posts and pages are proving the foremost popular. Inspect visitor data to ascertain how, where and when your site traffic is coming from.
20. Get Active on Social Media
It’s not enough to only share content through social channels – you would like to actively participate within the community, too. Got a Twitter account? Then take part in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts?
Answer questions and have interaction together with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media because it was intended and truly interact together with your fans.
21. Submit Your Content to Aggregator Sites
Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not getting to happen.
Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful.
Choose a relevant subreddit, submit your content, then watch the traffic pour in.
22. Incorporate Video into Your Content Strategy
Text-based content is all well and good, but the video is often a valuable asset in both attracting new visitors and making your site more engaging.
Data shows that information retention is significantly higher for visual material than it’s for text, meaning that video marketing is a superb thanks to grabbing – and hold – your audience’s attention, and boost traffic to your website at an equivalent time.
23. Research the Competition
If you haven’t used software like BuzzSumo to see out what your competitors are up to, you’re at an enormous disadvantage.
These services aggregate the social performance of specific sites and content to supply you with an at-a-glance view of what topics are resonating with readers and, most significantly, making the rounds on social media.
Determine what people are reading (and talking about), and emulate that sort of content to bring traffic to your website.
24. Host Webinars
People like to learn, and webinars are superb thanks to imparting your wisdom to your eagerly waiting audience. Combined with an efficient social promotion campaign, webinars are an excellent thanks to increasing traffic to your website.
Send an email every week approximately before time, also as a “last chance to register” reminder the day before the webinar.
Confirm to archive the presentation for later viewing, and promote your webinars widely through social media. If you’re wondering the way to do a webinar, click the link for a few tips.
25. Attend Conferences
Whatever industry you’re in, the likelihood is that there is a minimum of one or two major conventions and conferences that are relevant to your business. Attending these events may be a good idea – speaking at them is even better. Even a halfway decent speaking engagement is superb thanks to establishing yourself as an ideal leader in your industry and gain significant exposure for your site.
In final thoughts, we are coming to the point that we can gain huge traffic on our website by following these above steps and instructions and for further consideration, you can communicate with these top SEO companies in India.
