In the field of SEO, basic knowledge often makes the difference. That is why it is always useful to remember some “evidences”!
SEO is above all a well structured and well-filled website. That’s why it seems important to remember a few simple rules to set up when creating your site. Do not forget to take help from the top Digital Marketing Companies in India.
WHAT IS SEO?
SEO is primarily a job of indexing and optimizing web pages to be present and visible in the results of search engines otherwise called SERP ( Search Engine Results Page ). However, being referenced does not mean being well positioned. The objective of “natural” SEO is to improve the positioning of your web pages in order to make them appear in the first pages of search engine results by following a certain number of criteria.
Do not confuse the different acronyms that are used for SEO:
- SEO – Search Engine Optimization: This is the natural SEO that includes all the search engine optimization techniques to better index and position the pages of one in the SERPs
- SEA – Search Engine Advertising: This is the referencing of paid links that is more like an auction management and a budget for different campaigns
- SMO – Social Media Optimization: This SEO strategy of social networks is to broadcast content and acquire traffic through the various social platforms.
- SEM – Search Engine Marketing: It’s Marketing for Search Engines. Note that the SEM = SEO + SEA + SMO. In fact, I noticed that there is often confusion between the SEA and the SEM.
All this to tell you that it is important to dissociate the natural referencing (SEO) of other disciplines and that even in SEO there are several sub-disciplines… you see a little brothel?
SEVERAL SEO APPROACHES: THE WHITE HAT AND BLACK HAT
There are several ways to optimize your website for search engines. You will find many people who claim to be SEO experts and will make promises that they can not keep. The difficulty of the job is that the algorithms of search engines, including Google, are ultra-protected and therefore nobody knows them. And to add even more complications, it changes all the time!
However, Google has a little pity on us, and gave us some instructions to not be totally in limbo. We quickly saw two approaches to practices:
Those who decide to go in the right way by respecting these instructions are called the “white hat”.
Others who have decided to override the rules given by Google and thus take shortcuts are called the “black hat”
Two schools that are completely different since the first prefers to make a long-term SEO in accordance with the rules of the game set by Google – while the second uses alternative methods, with better results in the short term, but taking the risk of to be penalized by Google.
Technical optimizations
Optimizing your website for SEO is above all to build a suitable structure, in line with its SEO strategy (keyword research). Taking time to put your tree on paper is an important step before you even start designing. A quality tree will allow you to get pages rich in content and easily optimized for a given keyword.
Important criteria:
- The title tag in the page header is one of the most important elements. This must be unique and must not exceed 70 characters. Ideally, the title puts forward the key word of your page.
- The meta description tag. If Google is able to create the description of your website, it is more relevant to design it yourself. You will be able to qualify it and insert the word (s) key (s) of your choice.
- The rewriting of urls so that they are explicit for the search engines. Have them describe your content and use your keyword.
- Prioritize the content of your pages. Hn tags are not just formatting elements, they organize your content and increase its readability.
- Images can also be optimized for SEO. The naming of images and their attribute “alt” should not be left to chance. The name and description make sense and the presence of keyword is advisable.
- The creation of a sitemap will allow the indexing of the pages of your website and it will give important indications on the frequency of publication of the content.
The establishment of an internal mesh (links between your pages).
The contents
This has been said and repeated but the content is the number 1 element of a website. Writing for the web is to produce, even before thinking about SEO, interesting content for the user. It is important to keep the content readable and not over-optimized.
Keywords must be highlighted via STRONG or EM tags
Incoming links
Obtaining inbound links to your website can increase the popularity of your pages but also increase your traffic. For more information on net-linking, we advise you to consult top Digital Marketing Companies in India.
Links to your site are extremely valuable
When another website links to yours, search engines consider that an indicator that your site contains valuable content. Not so long ago, getting dozens of links from low-quality sites was all it took to boost your ranking. Today, the value of a link to your site depends on the quality of the site that linked to you. Just a few links to your business from high-traffic sites will do wonders for your ranking!
Social media has a pivotal role
Last but not least, social media is an evolving platform that has changed from a basic communication platform to a highly profitable marketing channel. Many users start their searches on social media and make their way to a business’s site. Sharing up-to-date, engaging, and personalized content will attract more people to your profile, and eventually to your website.
Simple navigation reigns and quality content is king
A user-friendly website, with interesting and easy-to-find information is what will boost your traffic. Each page needs to be built around keyword themes, with unique content, so search engines can easily index yours and rank you higher. Positive behaviors from site visitors is your best bet for a better ranking, so keep the content natural and focused; avoid jargon and keyword stuffing to keep users from leaving the site unhappy and hurting its ranking.
Analysis is the key to SEO
Monitoring your ranking on search engines is key to getting better results. Start by tracking the most important website metrics to set a baseline for your performance. Make small content changes and see if you notice a boost in your site traffic or rankings. Avoid making several unrelated changes simultaneously, so you can always keep track of what was responsible for improved performance.
Analyze target market
SEO today is not about just grabbing as much traffic as possible, but instead attracting high-value visitors interested in what you offer. In terms of demographics, what is your market searching for? How are they performing web searches? Where are they located? The more specific your answers, the more valuable your investments in SEO become. Google Analytics is a good place to start your investigations!
Compatible with Mobile Search
You don’t need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. If you’re unsure how your website measures up, enter your site’s URL in Google’s
Mobile-Friendly
High demand of Search Engines
When someone mentions search engines, do you automatically assume they’re talking about Google? The tech giant has such a big share of the market that ‘Googling’ has become a verb. However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. Make a point to search for your site on Google alternatives to see where you rank. Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing.
Demand of the Audience
It is important that you should know about the requirement of the audience. Just a few years ago, the average user didn’t trust search engines to understand conversational questions. They were searching with clunky phrases like “flower delivery New York. Now, people feel comfortable typing in things like “who delivers roses near me?” Changes in searcher habits are usually subtle, but will affect which keywords will be most valuable for your site. Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits.
Conclusion
SEO is not a game of one day. Therefore, you need to work hard on the daily basis to get the positive results. It is highly recommended to follow white hat techniques for the SEO rather than black hat technique. It is good to produce the organic results and increase traffic of the website. If your website is ready and you want to do its SEO than hire the best digital marketing companies in India for this purpose from Topxlisting agency.
