Are you a YouTuber then you might be putting lots of energy and time to make a video. But unfortunately, you are not ranking, isn’t? If this is your story then check these YouTube video SEO tools which definitely helps you to rank in the first position.
How YouTube Video SEO Works
Video Keyword Research – Are you a blogger who is now shifting to YouTube? If yes then let me tell you first that if you are the one who is able to dominate or know how to dominate Google SERP then you will be a bit shocked to know that the SEO of a text based website is totally different from YouTube video SEO.
You surely want to know the reason of it. Well there are two reasons of this:
The first reason is, most of the YouTube video views come from YouTube suggestions not from a search engine. Yes, it is a real fact.
Now it really doesn’t mean that you shouldn’t optimise your videos for Google search. Well if you do so then you will lose almost 15-25% visitors from search. However, the number seems less but believe me that 15-25% visitors from a search on your YouTube videos make lots of difference.
The second reason why YouTube video SEO is different because people use Google and YouTube totally in opposite way.
If you have written any particular keyword focused post which fetches almost 100k visitors in a month then you will shock to know that if you made a video on the same keyword then it may get you only 50 views. Lots of difference, isn’t?
So, friends, the first thing which you need to consider while doing YouTube video SEO is keyword researching. Now as above said it will totally different from text based website’s keyword research. So here are some best practices which you need to follow while doing YouTube video SEO.
5 Best YouTube Video SEO Tools
1. YouTube Suggest
Hope you are familiar with this technique but friends instead of using Google search box use YouTube search box. In this, you just need to enter your keyword and it will show you a list of suggestions.
If you are a beginner then know how to use it. First of all type your keyword which is related to your video i.e. if you are making a tutorial on downloading YouTube videos then users many searches like “how to download youtube videos” start typing this term in google and notice the variation it will suggest you. Just pick the one which has low competition or which best suited you.
Now most of us underestimate this technique and get dependent on other YouTube video SEO optimisation tips. Don’t do this mistake because YouTube is literally telling you that what is being searched by people.
Pro Tip: Just type an underscore (“_”) before your keyword and it will start showing you words that appear before your keyword. i.e. if your keyword is SEO optimisation then type _seo optimisation.
2. Explore Other YouTubers Tags
Tags, how important are they. Well from a blogger point of view it is not that important, actually, some bloggers using it and some are completely ignoring it. Google also doesn’t give much weightage to tags.
Now forget how bloggers are using tags. We are here for YouTube video SEO and in YouTube, tags are very important. You just can’t ignore them if you are really serious about YouTube video SEO.
Now if you have explored some videos then you notice that it is not possible to see YouTube video tags which are used by other YouTubers. It is almost impossible to find out what tags are used by other YouTubers.
I said almost impossible so obviously, I have some special tool which helps you to discover other Youtube videos tags.
So friends here a magic tool for you, TubeBuddy. It’s a freemium Chrome extension which has lots of features which helps you to do YouTube video SEO. More than half of YouTube video SEO can be done using this single extension.
Just install TubeBuddy on your Chrome browser and make your free account. After activating your TubeBuddy account just search for any video on YouTube and you will notice that it will add some new menus like Stats, Tags, Tools. You need to click on Tags and voila all tags used by the particular user will be shown in front of you with page ranking.
So exactly how to take benefit of this. Well, I told you one of the best tools for YouTube video SEO. You just need to watch the competitor video which ranked on top and midway if you find any video which ranks on top but poorly optimized then add it to your list and make a new keyword optimized video. If you are lucky enough then you may be outranked that video with your first video…good luck 🙂
3. Tubular Labs
If you find TubeBuddy very useful then here is another tool which lets you spy on your competitor’s channel. So how you can do YouTube video SEO using Tubular labs. It’s very easy friends.
Go to Tubular Labs official website by clicking here. simply log in using your Facebook or YouTube account. Once it gets activated click on Insights. Now here is magic, you will see what your audience is watching when they are not watching your channel videos. This will help you to understand the taste of your subscribed users.
Now after knowing about this tool can you dare to say that this is not the best YouTube video SEO tips?
4. YTCockpit
Need some advanced YouTube video SEO tool? Here is one for you. YTCockpit is one of the dedicated YouTube video SEO tools which is designed especially for YouTube.
The thing which may stop you from using it is it’s a premium tool which you need to purchase. But let me tell you that it is one of the best YouTube video SEO tools which you will not regret after buying.
It is very easy to use this tool. You just need to add your keyword and it will show you important metrics for each keyword suggestion like CPC, search volume, impression per week etc.
The one thing which you want to know is, this tool will not show you 100% accurate result but still it helps you to give a rough idea which will definitely boost your YouTube video SEO.
I have some more reason to use YTCockpit, apart from normal keyword suggestion it will show you like, duration, views, comments and other valuable information on a single page. Want more just click on any keyword suggestion and will show you a detailed breakdown of YouTube SERP.
It took lots of time, energy and patience to make a perfect video. Sometimes it took days to weeks. Now it is obvious that you don’t want to get it buried with millions of other videos.
I recommend if you are completely new to YouTube or don’t know anything about SEO then first use above two tools for YouTube video SEO. After that when you feel confident using this tool without giving any single thought.
#5 YouTube Analytics
Above I told you some freemium and premium YouTube video SEO tools now have a look on the best tool which we generally ignore.
We are taking YouTube analytics very lightly but do you know that it is one of the best YouTube video SEO tools?
You can see the keywords that you already rank for. Yes, you read it right but how?
Go to your YouTube Dashboard > Traffic sources > YouTube search.
Here you will see all the keywords that you are ranking for.
Want some more tips on YouTube Video SEO optimisation? Stay updated with our blog, till then share this post and leave a comment if you have any question or suggestion.
