SEO plays a vital role to double your traffic. It also helps to improve brand awareness, especially in the case of on-page optimization in SEO. For this purpose, you need to hire the best SEO Agency. Right now, numbers of people are looking for content like you. You can support them find it by becoming an SEO expert.
A good SEO strategy necessarily begins with an analysis of the keywords and positions of your competitors.
This analytical work is simply indispensable. You need to take the time to analyze what your competitors are doing to identify potential keywords, avoid beating on overly competitive keywords and define your semantic priorities intelligently. We will quickly return to the interest of such an approach, and especially give you the tools to easily analyze the keywords of competitors. The best digital marketing agencies help to get better ranking and also help to boost your organic traffic.
Why analyze the keywords of your competitors?
Are your competitors one step ahead of you and you think you can not do anything? Fortunately for you, nothing is impossible and everything is possible! Determining which keywords your competitors can have an outstanding influence on your online positioning. It is the basis of any self-respecting strategy to surpass the competition and keep it at bay for good. There are obviously fantastic tools to achieve this, but as a tool remains a tool, it is its strategic use that will set you apart from others.
And since it’s always interesting to know a competitor’s keywords and evaluate your own visibility, we’ll see together, how to easily understand competitor keyword analysis for your business.
There are three reasons why competitor analysis is critical:
- find what they’re doing well
- What are the strategic advantages
- You can find link opportunities
SEO strategy
The choice of the keyword is the basis of your strategy, and the competition for a keyword is an important factor to be aware of. For effective SEO, you must ensure that your keywords are of quality. To check the quality and the better analysis of keywords you must use keyword rank tracker tool.
You choose them based on the content you offer, and their recurrence to appear within the search results. But the more sites that are positioned for the same keyword, the more difficult it will be to position yourself for the same keyword. So you have to do better than the competition to get to the front page of the search results.
You should, therefore, analyze the keywords of sites that are in a niche similar to yours, to obtain information that will be relevant in the choice of your keywords. This analysis involves determining which are your most dangerous competitors; those who are best positioned on Google in your industry.
You must then look at the keywords used by these sites, to position themselves as well. For example, take a look at their titles. And use tools specifically designed for this purpose.
The basic method: displaying the source code
Those who have some notions of web programming surely know this trick on almost all browsers. Depending on the version used, a simple right-click on the page gives access to the “View source code” option. This allows you to zoom in on the entire page by displaying the contents of the different HTML tags. Through this process, it will then be possible to see the titles as well as the indications for search engines and robot crawler.
What tools to find keywords?
Using the keyword rank tracker tool, it becomes easier to analyze the search volume and the results of each keyword. It may also be interesting to observe the competing sites according to your field of activity in order to position yourself on the same keywords
There are lots of SEO tools, but to find your keywords you will need more specific ones. Here are some who are today the most successful:
Google Keyword Planner
This is probably one of the most used SEO tools for keyword analysis but also by Adwords advertisers. Although the latest update requires users to have at least one active campaign to access all data, Keyword Planner remains the benchmark since data are provided directly by Google.
Ubersuggest
Again, another popular tool for SEOs, Ubersuggest offers various features to generate keywords from a basic keyword. Ubersuggest also relies on Google’s self-suggestion to generate its keyword proposals. Of course, this tool allows the export in CSV of the generated keywords, but above all, it is free!
SEMrush
SEMRush is an SEO tool that can do just about anything that is useful for your SEO. But we will focus here on its competitive analysis functionality. This tool allows you to analyze your own ranking in search engines and compare them with your competitors.
These results can then be exported in PDF, Excel or CSV. One can also determine the search volumes on giving queries or even identify the Adwords campaigns of its competitors.
SWOT Analysis
The SWOT model is one of the most common ways businesses compare themselves to the competition. If you like this model, the Harvard business review offers it’s own set of tools to get the most out of the analysis.
This tool provides:
A detailed explanation of the four quadrants of a SWOT analysis with direction on how to get the most out of the discussions with your colleagues
Two examples of fictional companies to explain how the concepts apply to a business
A customizable PowerPoint template and SWOT template to create the content that comes out of the analysis and presents your findings.
PEST Analysis: Business Balls
Businessballs.com has a plethora of tools and resources that can be used for competitive analysis. One of those tools, the PEST analysis, is an acronym for Political, Economic, Social and Technological factors. Best uses for PEST include strategic planning, marketing planning, business, and product development and research reporting. Businessballs.com also offers up insights on which tool may be best for your needs, with templates for both the SWOT and Porter’s Five Forces Competitive Position Model.
Ahrefs
There are plenty of tools that offer great backlink analysis, but we feel that Ahrefs provides the most comprehensive link data. Similar to the SEMRush keyword tool, they have a robust link intersection tool and appear to crawl the web a little more regularly than some other tools. In the following image, you can check the backlink of the particular website from where traffic is coming.
BuzzSumo
BuzzSumo is an incredible competitor analysis tool that allows you to see and dig into what types of content are generating the most buzz. Simply type in a topic or a competitor and find out how much engagement and the buzz they’ve received on recent content.
Website Traffic: To check website Traffic there are various tools available. Alexa is one from them. Lets discuss it in detail.
Alexa
Alexa a product of the Amazon, is known for all kinds of competitive analysis tools and features, but maybe the most well known is their Benchmark Performance feature that showcases what most believe to be incredibly accurate site traffic and engagement statistics. Find out how you really stack up to your competitors. We don’t even feature another tool in this category because Alexa is so robust.
Rival IQ Social Media Tool
Rival IQ provides a unique tool allowing you to check out accurate benchmarks across a variety of markets and industries to see how you stack up. They also offer a social listening tool and alerts to let you know when competitors have posted successful content.
Offline advertising efforts such as: radio ads, direct mail, newspaper ads, TV/Movie ads, billboard ads, and trade shows/conferences may intrigue prospects to seek out more information about a brand.
What are my chances of success to position well on keywords?
It is essential to understand not only the demand for a given word or phrase but also the work needed to reach the top positions. If the heavyweights trust the first 10 results and you are new to the web, it can take years of effort to be visible. That’s why it is essential to choose your keywords upstream to achieve realistic goals according to your means.
SEO competitive analysis is critical because it gives data about which tactics are working in the industry.The insights gained from this analysis help us understand which tasks we should prioritize and it shapes the way we build out our campaigns. By seeing where our competitors are strongest and weakest, we can determine how difficult it will be to outperform them and the number of resources that it will take to do so.
Conclusion
Finally, if you’re not sure who your competitors are, or want to discover similar sites to the one you’re interested in, start with our Audience Overlap tool instead. By inputting your URL, you’ll get a list of other sites that share visitors with that one. The list is sorted by most audiences overlap to least. You can also rule out keywords that aren’t driving much traffic, instead of wasting time creating content around them. If you also want to check your competitor keywords and want to work over them, consult internet marketing agency for their SEO services.
