In 2018, 2.91 billion people are active on social networks, or 39% of the world’s population. These networks now represent a huge crossroads within which companies must position themselves and communicate. Communication is sometimes difficult because social networks have their own codes and uses. In order to optimize your strategy, we will review several points to improve your management of social networks.
If you still doubt the usefulness of social networks for your professional activity, this article is for you! This is also the case if you have already started, but you do not really know what strategy to adopt or for which type of content to opt for. It is not always easy to integrate everything and we are aware of it.
Internet users spend on average 4 times more time on social networks than on search engines. This can be explained by the fact that the opinion of others-even if they are often unknown-is important to us. In the United States, where companies always have a head start in digital marketing, 90% of SMEs have realized that they have everything to gain by creating a profile on social networks for their Sitecore development company. In 2013, 62.7% of adults had done at least one activity on a social network and granted an average of 7.8 hours per week to this occupation.
In this article, we will give you some tips on how to use social networks effectively for your small business and how to focus your efforts on your target audience and field of activity.
DEFINE A COMMON DIGITAL IDENTITY ON ALL SOCIAL NETWORKS
A good practice before you start communicating on your behalf is to define your identity. To do this, ask yourself a few questions: What are your values? What is your know-how? What are your goals? What is your target? Answer these questions and bring out several major guidelines. A digital identity can be broken down into two parts: a graphic charter and an editorial line. Your graphic charter includes elements such as your logo, your colors, your font, your typography and all other elements concerning the aesthetics of your brand. Your editorial line is about the rules that define your editorial identity, that is, the way you express yourself with Sitecore development company.
USE A PUBLISHING SCHEDULE
This is probably the most useful tool for managing social networks. This document includes all the information about your publications. It includes the date, the type (promotions, games, etc.), the format (carousel, etc.), the text, the visual, the information concerning the sponsorship as well as the validation comments of the publication. This tool will allow you to set up a relevant content strategy and to see clearly in your management of social networks.
INVOLVE THE USER IN YOUR SOCIAL MEDIA STRATEGY
The best technique for increasing your number of interactions, and therefore your engagement rate, is to involve the consumer. He must love, comment (to give his opinion or discuss) and share your publication as a true ambassador. Remember to create publications in the form of games, competitions, open or closed questions, etc. Affirm your presence by regularly moderating comments. A large number of exchanges on your publications will show the image of a brand close to its surfer, but above all will allow you to create a community.
USE MULTIPLE SOCIAL NETWORKS
In recent years, many social networks have appeared. It is important to note that each social network has a specific purpose. Some are particularly made to deploy an image strategy such as Instagram or Pinterest. Others have a more business-oriented goal such as Facebook. So think of deploying a strategy that is in line with the role of the platform. Do not try to be everywhere, select a few networks that fit your goals and deploy a thoughtful and responsive strategy.
SPONSOR AND EVALUATE YOUR RESULTS ON SOCIAL NETWORKS
Once your communication strategy is established and your publications begin to engage your target, you will be able to try out the sponsorship. This step has become crucial especially after numerous updates of the Facebook algorithm that aim to highlight the interactions between friends and groups rather than pages. First, evaluate what type of literature works best and set the target to hit. You can then start sponsoring by spending a small budget. This budget can be revised upwards if the benefits are satisfactory.
Sponsoring publications is not just for big business, even on a small budget, the payoff can be significant. However, it is necessary to analyze and evaluate the results. For this, you can use several tools. The best known is the insight tab of your Facebook page. Do not hesitate to carry out this analysis in depth thanks to tools such as Facebook Analytics or Iconosquare.
These tips will help you get started on social networks. If you see a craze from your customers on this medium and you want to optimize your campaigns, do not hesitate to contact Sitecore development company at TopXListing to deploy a more powerful strategy.
