Facebook is the most used social network in the world with more than one billion users. It is the number 1 in the world of social network, there are students, companies, directors… in short everyone is present on it!
It’s a safe bet that your future clients are there. Why not take the opportunity to increase your sales by testing the Facebook ad?
Many VSE/SME, thinking that this action is expensive web marketing and that it is difficult to set up, separate from their communication.
But know that advertising on Facebook does not necessarily require a big budget and can pay you big.
If you are a novice, this article should give you the right foundation to get started.
Why advertise on Facebook?
Facebook numbers
- 2 billion monthly active users worldwide
- 65 million business pages on Facebook
- 5 million are advertising 75% outside the United States
- Mobile advertising accounts for 84% of advertising revenue
- In 2016, a Facebook user reported an average of $ 19.4 per ad
- Average cost per 1,000 views (CPM): $ 5.94 (or $ 5.4) and $ 4.97 for e-commerce
- Average cost per click: $ 0.36 (or $ 0.33) and $ 0.26 for e-commerce
- Average click rate: 1.66% and 1.92% for e-commerce
Who is the ad on Facebook for?
Any business wishing to have more visibility, increase the traffic on its website, or benefit from more customers… can opt for Facebook advertising.
It’s a great way to get your targets closer to where they are.
You should know that Facebook is no longer only for large companies. Indeed, the American giant is also turning to VSE/SME by offering them: Ads Manager and Mobile radio applications, courses in e-learning, help available in 10 languages … So why not take advantage and so boost your turnover?
II. Prepare your advertisement on Facebook
Define your marketing goal
For your Facebook ad to be effective, determine your priority web marketing goal. Is it to have more traffic, more conversion, more commitment…? Your marketing goal will define the one of your advertising. So think about it now.
Target the right people
To prepare for your Facebook advertising, you need to think about the people you want to reach and what they want from your product or service. For this, you need to segment your prospects and especially understand their purchase path.
Once you have defined your 3 or 4 profiles, you must define your priority target for your advertising. When you start on Facebook, it’s not worth it to target your 4 buyer persona from the beginning but start with one then a second and then a third…
Choose your content
1. Your texts
The first phase is to think about the message you want to convey. Do you want to put forward a promotion, a product, a novelty…?
Then go to the drafting (draft) of your textual content by adapting the vocabulary to your target. The choice of words is important because the more impactful your ads will attract the attention of Facebook users and convince them to take action by clicking on it. On average, your text should have 90 characters, your title 25 and your URL 30. You will adjust them to the creation phase of your ad.
I have some tips to give you:
- be precise
- Be credible
- Put your trust on experienced teams, visit TopXListing and hire suitable company from the list.
- Add text-based call-to-action buttons such as “download our free guide”, “offer valid until tomorrow only…
2. Your visuals
Another step is to choose a captivating visual in order to attract the attention of Facebook users. The choice of color is important on the visibility of your ad; a tip prefer flashy colors and avoid using the blue deemed too similar to the graphic of Facebook. Also, make sure it is of good quality. You can also choose the GIF format as long as the size is less than 8MB or short videos of less than 15 seconds.
If you wish, you can insert text on your image but be careful to respect a certain quota. Indeed, Facebook favors advertisements containing less than 20% of text on the visual. On the contrary, if the amount of text is too important (with the exception of book covers and product images), your ad may not be shown. To see if your image does not contain too much text, Facebook has put at least one tool.
Create a perfect landing page
Before setting up your Facebook ad, you must work your landing page. What’s the use of creating a great ad if it’s for those who click to land on a page without added value? That’s why it is essential to create a landing page and optimize it.
With your advertising, you attract your prospects and with an optimized landing page, you convert them into a customer. You understand that one goes with the other and that the writing of your landing page must be done before the creation of your advertising campaigns.
3. After posting your Facebook ad
Do tests
On Facebook Ads, there is no magic recipe! Therefore, it is important to perform pay-as-you-go tests (available in some areas). These tests consist of offering the same advertising to two different audiences or testing two diffusion optimizations (versions of your ads with texts, titles, visuals or different budgets) in order to evaluate those that get the best performance.
For this last point, set yourself a minimum budget corresponding to the advised threshold (1 $ per day for the CPM, 5 $ per day for the CPC and 40 $ for the CPA) the first week then increase it progressively the following ones.
Track and analyze the results
Doing tests are good, but you also have to collect the data and analyze the fallout otherwise it is useless.
How many people have clicked on your ad? How many people have taken action as a result of your advertising? Ask yourself as many questions to determine the results of your Facebook advertising, in other words, to know if it works or not.
For this, you need to install on your website the Facebook pixel (JavaScript code) to track your conversions online, create audiences and acquire statistics on how your visitors navigate your website.
Facebook Ads are such a powerful tool that you can also track offline conversions (by phone, email, in your shop).
Optimize your campaigns
The two previous points are indispensable. Testing multiple versions of ads and monitoring the results of the campaigns allows you to know the different elements to adjust (budget, image, audience, text…) to improve performance. Now, it’s time to move on to optimizing your Facebook advertising by changing some settings. Depending on the results, change your visual, the location of your ad, the text of the ad and increase the budget.
Conclusion
Have you arrived at the end of this guide? Congratulations. Now you have all the tricks so that your ads on the social network becomes a real success and your results as well.
Of course, if you prefer to be accompanied by professional web marketing agency to set up your ad campaigns on Facebook, Visit us now.
