According to the 2019 social media statistics, there are around 3.499 billion users on all the popular social media platforms. It is estimated that the most two most visited in the world after Google is Facebook and YouTube.These two re also social networking sites. Therefore, it gives us a clear idea of why social media management is so crucial for the business these days. Therefore, the best SEO companies in India focus on these social media to promote the online visibility of their brand.
Social Media for Customer Engagement by Businesses
Social media has expanded its boundaries from being just a social network platform for friends and acquaintances to becoming an inevitable avenue for businesses today. No doubt, social media plays a vital role in the success of any business. The growth of a market largely depends upon the customers’ engagement with the brand. Customers are highly concerned about the online reputation of the brands they use. Any dent in the online credibility of your brand can ruin the business. Therefore, to maintain the online visibility of your brand is essential for the growth of some types of business. Moreover, research suggests that companies that engage their users efficiently on social media platforms are more likely to get their business. For this purpose, the social media management strategy decides factors to the success of any brand.
Why Social media management so crucial for the businesses?
Social media is becoming one of the most critical aspects of digital marketing fastly which provides amazing benefits that help reach millions of customers worldwide. And if you are not applying this valuable source, you are missing out an incredible marketing chance, as it makes it easy to spread the word about your product and mission.
No, social media is not ending soon. It is a long term game which becomes an essential part of the success of any business. With such incredible growth, every business today needs to leverage proper social media channels in the best possible way. No doubt, it sounds simple, but because their target audience is hanging around the popular social networks. They’re engaging with their favorite brands and connecting with them on different levels.
Thus, by giving your business brand a social media touch, you not only generate more business but also connect with your customers in a better way and even serve them at the highest level. It helps to make your digital marketing more comfortable and successful.
Here are some more social media statistics which proved that beyond doubt the importance of social media in business. Your business needs to leverage sites like Facebook, Twitter, and LinkedIn to keep up with the competition.
1. According to 2019 social media statistics, there are now 3.2 billion users around the globe which is about 42% of our total population.
2. 68% of adults based in the U.S reportedly have a Facebook account.
3. An active social media users are composed of 48.2% Baby Boomers, 77.5% Generation X and 90.4% Millennials.
4. The latest research shows that a user spends an average of 2 hours and 22 minutes in his social media account every day, including messaging. These apps are time killer.
5. 73% of online marketers agree that their efforts in implementing a social media marketing strategy for their business have been useful.
6. 2 million business today use Facebook advertising for promoting their products and services.
Why is social media marketing essential for your business?
1. Increase brand awareness
Social media is one of the best stress-free and profitable digital marketing platforms, which is used to increase brand visibility. Make social media profiles for your business and start networking with others. By spending only hours per week, more than 91% of marketers claimed that their social marketing efforts significantly increased their brand visibility and increased the user experience. Undoubtedly, having a social media page for your brand will help to enhance your business, and with regular use, it can also produce a broad audience for your business in no time.
2. Affordable
For any advertising agency, social media is an easily accessible process. Creating an account and sign-up is free for almost every social media platform. You can also use a paid campaign for the advertising but always start it for the small business in the beginning. Being cost-effective is important to attain a higher return on investment and hold a bigger budget for other marketing and business payments. you can also invest a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment for the money that you primarily invested.
3. Engage with your customers
Social media is the right way of engaging and interacting with customers. The more you communicate with your audience, the more you will get a conversion and it also increases your conversion rates as well. Do not forget to set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one of the ways to win their attention and convey them to your brand message. Thus, your brand will reach to your audience effectively in real terms and gets itself established without any hassle.
4. Improved brand loyalty
When you have a social media presence, you can make it easier for your customers t to find you easily and connect with you.By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is often essential to often engage with your customers and start developing a bond with them. Social media are not just limited to introducing your product, and it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business.
5. Two-way communication
Social media platforms also work as the two-way communication to reach to their customers. It allows them to get customer feedback, views, and opinion about their action, which is not possible in various conventional methods. Thus, social media endures the willing of participation of your customers in the business process. Social media has become two-way information proves. It is evident that social media management is an essential factor to retain existing customers and add new ones. Social media management requires skilled people who can handle multiple tasks and social networks at the same time.
6. More brand authority
For making your business more powerful, brand loyalty and customer satisfaction both play a significant role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.
7. Enhanced SEO ranking
Social media presence is an important factor to calculate its rankings. These days, to secure a successful ranking, SEO requirements are varying continuously. Therefore, it is no longer enough to optimize your website and regularly update your blogs. Businesses sharing their content on social media are sending out a brand signal to the search engine that speaks to your brand validity, integrity, and constancy.
8. Marketplace awareness
One of the best ways to search out the needs and desires of your customers instead of directly communicating with them is Marketplace awareness. It is also tackled as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers.
Final Words
There is no iota of doubt that Social media marketing has many advantages for startups and established brands. With these platforms, you can promote your brand to the next level an also increase its brand visibility as well. By regularly updating the right social media marketing strategy, it will help to increase traffic, better SEO, improved brand loyalty, better customer satisfaction and so on. Your competition is already increasing on social media day by day, so don’t let your competitors take your probable customers. The earlier you start, the faster you see the growth in your business. If you want to hire SEO professionals to improve your brand visibility, consult Topxlisting. Topxlisting will provide you a listing of top SEO companies in India. You can choose any SEO company according to your requirements and budget to get the best-desired results.
