The content of your website can be very well done. However, building a strong user base can often be a very difficult battle. If you want to monitor the performance of your website, analytical solutions are an effective solution. They usually offer all the statistics you may need. In order to increase the bounce rate and the conversion rate.
By increasing the engagement rate, you could expect users to spend more time on your website. This will allow you, hopefully, to convert your visitors into potential customers. In addition, ongoing customer engagement can help form a community of loyal readers who act as ambassadors of your content. Fortunately, developing a reliable strategy does not require a lot of effort. In this article, we will introduce four simple ways you can get bounce rates and conversions.
Improve your internal link strategy
Internal links are those that lead your visitors to other pages of your website, these are a good idea for several reasons:
- Increased engagement rate: They can improve engagement by directing visitors to other content that may be of interest to them. This will keep them on your site longer.
- Simplified navigation: Internal links allow users to navigate more easily inside your site. And so to find the content that they would be likely to miss.
As you can certainly see, there are many reasons why you want to take advantage of internal links. All you need to know is to make sure the content is relevant to your readers but also make sure you do not have too many internal links per page.
Finally, as soon as possible, you will need to try to include links using relevant anchor text rather than generic words. Ideally, the text of your link should provide readers with an idea of the content they are about to see. This will improve the ergonomics of your site.
Create relevant content
The content you produce for your website must always be relevant to the benefit of your visitors. Take for example our blog, we focus on topics that might interest the owners of websites.
By focusing on the relevance of your content, visitors will engage more easily. They will trust you as an expert in your field over time. One of the best things to do is to create content to help solve problems, find the right tools to do it and learn new skills.
However, before creating the content, you will need to understand what is the interest of your content for your visitors.
You will then need to follow the following guidelines to create the content:
- Concentrate on the benefits: Most of your content should be able to benefit the greatest number of readers. Think about solving problems or helping them find the right tools to do it.
- Provide practical advice: Provide advice on what to do and how to do it as soon as you can. Visitors will recognize you as an expert in your area of expertise, they will reward you for it.
- Use a friendly tone: Most people are not interested in unnecessarily long and soulless content. Using an accessible tone in your content will make it easier for readers to identify you.
By keeping these tips that are very simple, you should be well on your way to starting to create your first relevant and attractive content.
Interact with your visitors
There are many ways to interact with your visitors. Whatever type of website you have. You can interact with them through social media, reply to their emails and even reply to comments.
While some methods may be more engaging than others, taking the time to talk with your visitors may be a step in the right direction. Most major content management systems such as Wix and WordPress come with the “comment” feature. If you do not use CMS, you can always add a “comment” section to your website with a few lines of code.
Aside from the interaction within your own website, you should always make yourself available on social media. However, this does not mean that you have to be present on all platforms. Choose the ones that you think are best for your business and focus on them.
Use calls to action
Remember to use calls to action inviting your visitors to perform specific tasks. If you already have a “Register Now” or “Add to Cart” button, you are already familiar with this method. You can, through these call to action buttons, ask your visitors, subscribe to your newsletter or even communicate with you through social media.
Quality wins Over Quantity
If you create memorable content, people will want to come back for more. So instead of churning out lackluster content that can be found anywhere on the web, write higher quality, unique content that caters directly to your audience. Speak your opinion on a subject matter, instead of just objectively providing facts. Create useful, thought-provoking content. Posting three so-so blog posts a week will not be nearly effective as posting one superb blog post per week.
Maintain Consistency
Nothing looks sloppier than websites that don’t abide by any sort of style guide. Is your blog section a complete deviation from your website? If so, this very well could throw off your visitors and decrease engagement. Instead, make sure that all of your web pages are consistent in design, font and even voice. For instance, if you use a very formal tone on your homepage, but a super casual tone in your blog posts, this could highlight brand inconsistency.
Collect E-mail Addresses
However, you do it, collecting e-mail addresses is essential to driving and maintaining engagement. While they can get a tad annoying, pop-up opt-ins tend to be more effective than those on the sidebar.
One tried-and-true technique of obtaining e-mail addresses is to show visitors the first paragraph of a blog post and then blur out the remainder until they provide their e-mail addresses. Just be sure to provide the choice for users to opt-out of receiving content.
Also, make sure that your blog posts are consistent with one another and that each post has the same-sized images, headings and font. Always ensure that your blog post titles don’t lead your visitors astray. This may seem obvious, but it happens more often than you’d think.
User-friendly
When it comes to websites, complication breeds frustration and stress. How many times have you abandoned a site because it was just too complicated or confusing? My guess is, more times than you can count.
So instead, design your website to be accessible and easy to navigate. Remember that simplicity is better. How easy is it to find all the different pages on your site? Use a flat hierarchy to help ensure that all content is easy to find and understand.
Add a Chat Box to the Homepage
Make it as easy as possible for website visitors to connect with you by adding a live chat box to your homepage. Include a name and photo in the chatbox so that users know they are talking to a real, live person and not just an automated robot. When there is nobody to monitor the live chat, be sure to mention that, by saying something along the lines of, “Nobody is here right now but feel free to leave a message and we will get back to you shortly!”
Link to Related Posts
The longer you can keep visitors on your site, the more likely it is that they will end up converting. So at the end of each blog post, show your readers similar posts that they might enjoy. And of course, if possible, include photos with the titles.
Measure & Analyze
To go along with the previous social media marketing tip, you need to measure your efforts and analyze the results. Over 40% of businesses don’t track their social media ROI at all, so they have no idea whether or not anything they’re doing is working. If you don’t want to fall under that umbrella, start tracking your social media activity right now.
Some of the metrics that you want to look for include:
- Reach and engagement for Facebook
- Impressions, visits, and mentions on Twitter
- Impressions, clicks, and interactions on LinkedIn
- Likes, comments, and mentions on Instagram
- Impressions and engagement on Pinterest
You should track these metrics on a weekly, monthly and quarterly basis, so you know when and if you need to make changes to your social media strategy.
Conclusion
Focusing on the engagement rate is one of the best decisions you will make for the growth of your website over the long term. In addition to allowing you to keep visitors on your website, it will allow you to know them. So to get this done right hire one of the best digital marketing companies in India from the listing of Topxlisting.
Read more: Why WooCommerce Plugin Is So Popular?
