Choosing a new provider is always a delicate step. You will commit resources (time and money) and you do not want to go wrong. But then how to choose the right SEO agency to manage the visibility of your website? Here are our global recommendations. Do not hesitate to apply them also to our agency!
What is SEO?
This term refers to the techniques you can use to improve the ranking of your website among the results presented by search engines like Google. If you want to attract more free Internet traffic, this is an option to consider and exploit well.
Examined in detail, SEO can be complicated, but it is relatively easy to understand the basics and implement it on your site. In most cases, it will be enough to apply the basics to stay ahead of the competition.
An easy recipe
First, study your website and structure it so that each page deals with a single subject.
This is useful because search engines aim to present readers with the information they are looking for, the first time, every time. To achieve this, they must understand the content of your web pages.
Facilitate the task to search engines
By articulating each page of your website around a single theme, you will greatly facilitate the classification by search engines and its presentation among the relevant results of a search.
Then choose keywords that will optimize each page. Think of the terms that people are most likely to use to find the information on the page.
Choose keywords
- Write down 5 to 10 relevant keywords for the page.
- Visit the Google AdWords site. If you do not already have one, create a Google Account. It’s free.
- On Google AdWords, open the Tools menu and select Keyword Planner.
- Select Search for new keyword and ad group ideas. A page is displayed where you can enter the keywords you have rated, as well as the address of the page to optimize and your category of products or services.
- Once you have entered the information, click on the Get Ideas button.
- Just under the Search Trends graph, you’ll see two tabs: Ad Group Ideas and Keyword Ideas. Click the Keyword Ideas tab. A little complicated to reach, but it’s the magic page.
- Here you can enter your search terms (the keywords you have rated) and find out the average number of monthly searches for each one. You now know if people are actually looking for the keywords you’ve been thinking about and how often. Make sure that the keywords that will be used to optimize your page are among the most searched, while being closely related to the theme of your page.
- Under the search terms, Google presents keyword suggestions and their own average number of monthly searches. Locate the relevant keywords with average monthly searches.
- Now, make your final list of five relevant keywords with the highest average number of monthly searches. They will be used to optimize your web page. It will probably be a combination of some of your own ideas and suggestions from Google.
Watch his visibility on Google
To choose your natural SEO agency, you can start by looking at the keywords on which your site is positioned. Can an agency that does not manage to position itself do it for you? It also demonstrates his expertise in his field of activity. Our agency site is for example positioned in 1st page on the emblematic requests “SEO” and “SEO agency”.
Check his notoriety
Is the agency active in the field of SEO? Does it sponsor or participate in events? Does it share its experience on a company blog? Is it active and followed on social networks?
If a lack of activity on the internet is not necessarily negative for a freelancer (some are more discreet than others), it is a little rarer when it comes to agencies.
Test his references
Does the agency propose on its website customer references? Of cases customers? Does it name some of its clients or, if so, does it propose to divulge some of its customers? If this is the case, do not hesitate to call some clients of the agency to have a direct feedback on the quality of its services and its customer relationship.
Feel free to dig deeper and take a step back on the testimony you will receive. Each agency has a lot of special customers. Contact multiple clients if possible.
Check his financial health
It is a step often forgotten and yet it is essential. Indeed a natural referencing service takes place over several months/years. You are committed to a new partner, you must check the strength of the latter so you do not find yourself without a provider overnight and lose investments already committed. To do this, go to the TopXListing and find the agency under the digital marketing service.
Your interview with the agency
We strongly advise you to carry out an interview with the selected agency (s). If the agency is not too far from home, an appointment at its premises is ideal. This allows you to meet your interlocutor, to see the team and the premises of the agency. A phone call, if any, allows a more humane contact than the simple e-mail.
From then on, listen attentively to what your interlocutor proposes to you: Does he/she inquire about your sector of activity? Does he listen to your expectations? Is it able to perform a quick analysis of your site and identify areas for improvement? Does it present you with references in your sector of activity? Examples of results? What tools does it offer to estimate the results of its services? Etc.
If you do not understand some technical points, do not hesitate to ask for clarification. This will allow you to identify the skills of your interlocutor (an expert must be able to popularize his subject). Remember that nothing is urgent, avoid agencies that give you ultimatums. Ask for a quote (free) and explanations on it if necessary.
Follow all these steps and you will have to avoid unpleasant surprises!
