5 Questions to Ask Yourself Before Creating Your Website

You plan to create a website? Whether for personal or professional use, whether you intend to attract readers to a blog or sell services, whether your site is intended to accommodate 10 pages or 200 pages, it is urgent to take his time and think. Here are the 5 essential questions to ask before embarking on the creation of your website.

1 – What do I want to do with it?

A car is made to ride. A game console, to play (and a bit to watch movies, too). But a website, it can serve a lot of things – and it is essential to have a small idea of what we seek to do with before embarking on the adventure.

Why do you want to create a website? Is it for personal use (animation of a blog about your passion for aquatic animals) or professional? And if it’s a pro site, what are your goals?

Check the box (es):

1. I want a showcase site to present my services
2. I would like to share my activity on the Internet by giving maximum visibility to my pages
3. I wish to increase my digital fame (especially on social networks )
4. I dream of a site that will allow me to do Inbound marketing and brand content
5. I open an e-commerce site that will cardboard
6. I intend to make it my number one lever for traffic acquisition
7. I need a multilingual website to impose myself abroad

Depending on your goals, you will be able to create the website that gives you the means to reach them.

2 – For whom did I decide to create a website?

Whether you are in a personal or professional, your website is intended for a target audience: readers, potential customers, the whole of France, the 300 inhabitants of your municipality – to you to see.

Why is it important? Because of your target will depend on the appearance and the technicality of your site. If you are considering a movie review blog, you are not going to launch an e-shop with integrated payment methods. If you want to create a showcase site for your local business, is it really necessary to opt for multilingual support with mini-games?

In addition, identifying your future visitors will allow you to adapt the content you will publish – on static pages as well as on your blog. <Finally, think about the design of your website  ! We do not seduce in the same way an audience of 15-25 years as seniors. The former seek interactivity, mobility and social sharing, the latter will focus on ergonomics, ease of navigation and sobriety of the display.

3 – Do I have the technical skills to create (and manage) my site myself?

Are you able to create your own website? And beyond the design, will you manage the key aspects without tearing your hair (and end up calling for help the son of the neighbor who studied computer science)?

The answer to the first question induces the answer to the second. If you do not have the technical skills to create a website, you will not have more to integrate content or change a theme. But fortunately, there is a solution: the sites creation platforms. They allow you to have a quality digital presence without having to put your hands in grease.

Take Wix, for example. Wix is a website creation tool that offers you to build your digital support without technical knowledge. If you have already used PowerPoint, you will not be surprised by the procedure: it consists of choosing a template (a ready-to-use design) from a collection of some 500 themes, and to customize it to the envi by adding the necessary.

The big advantage is that it is possible to build a website in two hours with ease. We select a template based on its activity (among different categories such as “restoration”, “service company”, “photography”, etc.), we test to get an idea of the final rendering, and we use the graphic editor of “drag-and-drop” type that makes designing pages as easy as moving a file on the desktop of your computer. You get a site with a professional design, SEO-oriented, adaptable to mobile devices and allowing great freedom of creation – including the widgets accessible from an App Market.

The other good thing is that Wix offers a free version with no time limit (with, in return, an advertising banner in the footer). What ggivesyou time to enjoy all the benefits of the platform before moving up a gear and opt for premium services (4 packages available). And if you have the soul of a web designer, Wix gives you the opportunity to start from a blank template to create everything yourself.

4 – What budget do I need?

A personalized site, credible, intended for professional use, powerful and controllable from start to finish, it will certainly not be free.

So how much? It depends:

1. From your graphic and technical needs
2. Your ability to do everything or part on your own
3. The degree of know-how of your provider
4. Features you will need
5. Storage space needed
6. Your needs and goals
7. Target audience

To give you nevertheless a small idea, it will cost between 500 and 3 000 $ for a site showcase (10 pages max), between 1000 and 20 000 $ for an e-commerce site (ten pages + a hundred of product sheets), and between $ 5,000 and $ 50,000 for a web portal (more than 200 pages). And that, without going through a web agency!

5 – How do I intend to animate the life of my website?

Do you think this question comes too soon? Yet, it is essential. Because you can have the most beautiful, the most ergonomic and the most interesting website ever, but if nobody publishes anything on it, and if you do not work to make it known, as many as swim in his bathtub hoping to cross the ocean.

First, think about the animation of the site: it will update regularly, publish content, optimize pages, correct errors, add or delete information (eg on product sheets, with stocks that can change several times a day), interact with your visitors/ prospects/customers That takes time. Do you have the right people to look after them? Have you thought of integrating a marketing automation solution or a management platform for your social publications to free up your time?

Secondly, think ahead of the channels of communication that will be yours – the idea is to target the media on which your audiences evolve. Emailing, animation of your social profiles, distribution of flyers, phoning, purchase of advertising space… Plan the right channels of acquisition before you start.

In short: when thinking about what your website will look like, always keep in mind your goals and the means to reach them. And do not forget that this is a long-term investment! To know the best way to use such website creation tools you can hire the best web designing company from here.