Today social media becomes massive. We start and ends our day with social media. In this, if you are the one who still doesn’t make most of the social media then you are making a huge mistake. Read here 10 things to do on social media to grow the business.
1. Make Business Page on Leading Social Media Platforms
If you haven’t made any fan or business page for your business, then make sure to create one right now. Primarily you can consider creating pages on Facebook and Twitter. You can also consider a Google+, yes it has been less used but remembers it is associated with Google, so it’s better to make a page and don’t forget to claim it.
The second thing apart from creating a page on Google+ is to claim your business listing in Google. Immediately do it.
Depending upon your website or business nature you can also choose other social platforms like if you have tech niche, then you can go for Reddit or if you have a business where you have something creative to sell then choose Instagram or Pinterest.
2 .Make Individual Brand
If you have multiple business or brand, then make sure to have a separate identity. Most of people or companies make the mistake of promoting their brand on other pages which already have more likes.
Yes, it will help but if you do it forcefully to get more likes or share your targeted audience will get confused and leave your page. So don’t make this mistake. If you want to promote then do it with proper strategy.
Apart from that don’t mix the one social media page tactic on another page. For instance, most of the companies make one post and publish it on all social platform to save their time.
No doubt it is a good idea to save your time but if you want to convert your fans to website visitors then make your post in such a way that it will appeal the particular audience. For instance, create a different post for Facebook and Twitter. On Twitter you get to fewer words to express on the other hand on Facebook, you can get creative as much as possible.
3. Don’t Stick To Only One Social Media Platform
These days there are two types of people one who stick to only Facebook and Twitter and second those who create multiple social media pages and don’t focus on anything.
You don’t need to follow both. You have to do a bit research. Today there are tons of social media platforms. Apart from Facebook and Twitter consider one social media platform which falls in your niche.
4. Find Which Social Platform is Suitable For You
Before starting anything know exactly what you want from your website or business. If your business is highly focused on female customers, then you can consider a make a strategy for Pinterest because more than 80% users on Pinterest are women.
On the other side if you are looking for some professional clients, B2B promotions. LinkedIn is a far much better option. After in-depth researching, you can also find out what kind of people you will find on different social platforms.
5. Avoid Fake News
To get more attention, many big houses spread fake news. No doubt they will get thousands of clicks in no time, but same time they are losing the trust of their loyal fans.
There is nothing wrong in creating buzz, but if you do it with ethics, then your fans will trust you more and also recommend you to their friends and relatives. So beware before spreading any fake news.
6. Live Video
These days all social media platforms are coming up with the live video feature. It is one of the most talked features which created a lot of hype. You can see that every second page is coming up with their live video.
The live video gets an instant attention as it will notify your user that you’ve just started a live video which attracts users to watch your video. While making a live video ensure that you don’t show something which is annoying.
You can make use of many online video streaming software to make your live video more promising and entertaining.
7. Add More To Live Videos
If you think that live video becomes too common nowadays then how about 360-degree photos and videos. This is a new feature which is introduced in Facebook and YouTube.
To make a 360-degree video, you need a camera which you don’t need to buy. You can hire it.
8. Schedule Your Posting
To make your social post engaging you to need to post on same time which means you need to share your post on fix time frame.
Make a proper plan of on which time you will post. If you post on random time, then it will affect your engagement. Yes if you think that particular time slot doesn’t fetch more engagement then you can experiment with another time slot.
9. Run A Campaign
If you think you have some unique and creative stuff to show than don’t hesitate to run an ad campaign. While creating an ad campaign make sure to make best of filters like target countries, age, likes, interest, etc.
10. Join Hands with Others
Find pages which fall under your niche and cross promote each other. This will gives you benefit. The page with more like will ask for money. If you are not ready for it, then find pages which have almost similar numbers of likes.
