Driving traffic to site is may be easy but keep engaging the user is one of the most difficult tasks because it depends on users itself. If the visitor likes the content, then there is no chance that he will leave the page, but if he doesn’t like the content, he will leave the page immediately. Today we are coming up top 10 ways to engage the target audience. These tips will not just help your blog to hold visitors but encourage them to come back again.
Legitimate Ways to Engage Your Target Audience
1. Come Up With Reader Personas
You need to write content which helps them to visualize. This sounds bit complicated but fairly easy to understand.
Take an example, if you are writing about technology, then there is high chance that most of the reader of yours are men, so you need to address any third person as ‘he’ i.e. “he bought a cheap smartphone which has full HD camera.”
You can change it with ‘she’ if you are writing women-oriented content. This small change will help the user to more connect with your content.
2. Do Surveys And Polls Regularly
The second way to engage target audience with content is directly approached them and ask about what type of content they would like to see. To meet such thing you need to conduct surveys or polls.
Now instead of asking to fill lengthy reasons just provide them survey with multiple options. This way you will get a better opinion. Take the collected data seriously and work on it accordingly.
3. Deep Analyze The Google Analytics
Google Analytics is one of the most underrated tools and why not, when we are getting something for free we usually ignore it, right? Is one of the most underrated tools and why not, when we are getting something for free we usually ignore it, right?
Google Analytics is not less than a Swiss army knife for content marketing. Apart from watching real-time traffic, or past days visitor you can dig out tons of more useful insights which help you to make a plan for curate content for the targeted audience.
4. Find Target Audience On Social Media
Social media is vast, and this is the perfect place to find same minded people. You will surely find all you need to just move up from scrolling feed.
You can use tools like Twitter Analytics and Facebook Insights. Check on which time your post is performing high. You can also join relevant groups and approach them.
5. Monitor Activities On Social Media
If you think that Google Analytics is the only analytics which gives you user insights, then you are wrong. There are plenty of tools out there which serves a different purpose.
For instance, for social media you can use tools like CoSchedule, Hootsuite, FollowerWonk, Buffer, etc. these tools will give you in-depth analysis of social media users like reach, engagement, retweets, likes, most shared content, trending and more.
6. Monitor Content Performance
Once you learn how to get and analyze data from Google Analytics tools, then you are ready to check each post-performance. Analyze your most visited posts and check how they are interacting with the audience.
Are you getting target audience or not if not then work on it. One of the simple method to know that is checking the numbers of shares. If you got decent numbers of shares, then you are on the right track.
7. Use Email Marketing
Email marketing is one of the most underrated things but when you want to engage target audience with content email marketing is one of the best things to follow. It does not directly affect your content strategy but will help your blog to get a more targeted audience.
You can use email for direct feedback. Ask users to provide feedback about your work. They love to share their feedback as you approach them on a personal level.
8. Directly Address Your Target Audience
Direct interaction is one of the best ways to interact with your target audience. No matter whether it’s a comment section in your blog or social media messages don’t take comments lightly.
Give response as soon as possible. This way your target audience will feel more connected.
9. Check What Competitors Are Up To
Not following competitors is one of the biggest mistake done by any blogger. Minding your content is great but not checking what your competitors are building is the biggest mistake.
You need to have an eagle eye on your competitor. Check what they are posting, which content is going viral etc. you can use Buzzsumo and FollowerWonk like tools for this.
10. Use Social Listening Tools
Know which content is getting viral by using tools like Mention. It will let you allow to check which content is creating a buzz in your nice. Few clicks will help you to write your next viral article.
A single viral article may give you enough rank boost which you may not imagine in your dream, so it’s worth to work on it.
Hope you are feeling great after reading above ways to engage target audience with content. Now you know how you can engage your visitors? Well, don’t just let it go this post from your mind. We know most of you reading this just post forget it but let us tell you it would be your one of the biggest mistakes.
Today in the age of digital marketing every single second is important. Know that your competitor might be working too hard to keep his brand up so its better to take above things seriously and implement as soon as possible.
If you successfully able to hold down visitors in your site then there is no reason your site will go up. This also helps you to get more comments and share and not to mention search engine love sites or content which got more engagement. Now if you want some more amazing content then explore our blog. Meanwhile, share this post with your friends.
