An eCommerce site creation involves different stages. From the idea of creation to the realization of your project, through training, the use of your online store, our Agency, and our teams, will accompany you “step-by-step.” We will provide you with knowledge and a website for you to lead your project to success.
Step 1: Choose your domain name
Do you need a custom domain name for your eCommerce site? The short answer is yes.Do you want to go into the selling of a variety of products and build a brand, a custom domain is a way to go. A custom domain name gives your online store:
- A recognizable brand that belongs to you, e.g., maboutiqueen.com
- A professional email address related to your domain where people can contact you.
- Search Engine Optimization (SEO)
Step 2: Choosing the right platform
It’s easy. You ideally want an e-commerce platform that is flexible and easy to use. Most small business owners do not want to be bothered by coding on their website. You will need to get a platform that integrates with your site as a business owner or allows them to create a site from scratch in just a few steps. This is why CSLH creates websites that are easy to administer. This will give ergonomic and comprehensive administration experience at an ultra-competitive price. Also, the store can be easily customized, as you will see in the next step. If you use WordPress for your site, we can add and configure a Woocommerce extension.
Step 3: Design your store.
Then, it’s time to design your store. CSLH completes this step. Our platform allows you to add pages to your online store so you can give buyers more information about you, your products and services to make them feel more comfortable buying.
Include a relevant page and a contact page to help potential buyers trust you. You can add videos, images, and text to these pages. Other important elements for your E-Commerce website:
- A photo: People like to deal with real people
- A store name: (Domain name or other)
- A logo: For branding and recognition
- A color scheme: You can easily change that in your future dashboard
- Trusted marks and payment logos
Step 4: Set up payments
There are two key aspects of payments for your e-commerce website: how customers will pay you and how you will get those payments into your bank account. In many cases, this means finding a third-party payment processor to act as an intermediary.
Our platforms make it possible to secure these payments and to carry out the accounting, the management of the VAT and the associated stocks. You will have:
- Secure payment
- Integrated SSL
- Accepting payments from anywhere (No matter mobile, tablet, PC..)
- Payments by PayPal or in your bank account
- WordPress eCommerce integration
Set up your location and the default payment currency for buyers and yourself in your store’s dashboard to make this happen.
Step 5: Add products
Then add your products to your eCommerce site. Depending on your delivery a certain number of products are added for you by our team. Here’s how it works:
- Choose your product type (physical, digital or service).
- Give your product a name and description
- Set the price and quantities available for sale
- Preview your article by uploading a photo, audio file, or YouTube or Vimeo video URL
- Choose from a range of delivery options and prices as well as specify all variants
- products
- Note that descriptions and images are very important SEO crits, so it’s worth spending time on this step.
Step 6: Check the cart
Cart abandonment is the plague of e-commerce websites. Avoid it by:
- Ensuring that your website and in particular your payment system works on tablets and smartphones. There are no worries about it because we take care of it and our sites are designed to work on desktops, smartphones, and tablets.
- Allow users to buy multiple items at once (without bug)
- Offer free shipping if you can, or be very clear about shipping costs before customers arrive at the cashier)
Recent research in the United Kingdom shows that 28% of buyers abandon their purchase if they do not like the payment options offered, and the percentage is even higher (32% in the 18-24 age group ). We found that a particularly popular payment option is PayPal, which is why we integrated it. With PayPal as a payment option, you can take payments from anywhere and give those customers extra peace of mind.
Step 7: Follow SEO and Analytics
One of the essential parts of your eCommerce site is Search Engine Optimization (SEO). Use the latest SEO guidelines to help people find your website, products, and services online.
Track the performance of your eCommerce site with an analytics solution. The integration with Google Analytics is a solution; other extensions will optimize the site on-page. This will help you monitor the site and product pages so you can improve them to get more sales, to reach and enhance efficiency.
That’s all. You have finished! You now have your online store.
But, now the most critical step. Once you have created an eCommerce site, you must promote it to generate sales. We contribute to this by:
- Linking your eCommerce site with Facebook and other social networks
- Allow social sharing of your products – a one-click process
Adding clients to your existing email marketing lists (free integration with MailChimp, AWeber & Campaign Monitor) so you can inform them about new offers.
In summary
Here is a summary of what CSLH offers for your eCommerce store:
- An ergonomic site with a simple and autonomous management interface
- Using a personalized (and optimized) domain name
- Several payment options, including the option to offer PayPal
- Secure purchase and validation with SSL
- Customization via themes and applications
- Integration of email marketing with MailChimp, AWeber, and the Campaign Monitor
- Unlimited bandwidth for audio and video
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