Having a website for business is a good sign, it reflects that you are serious about your business but again having a website is not enough. There is no benefit if you are not working on it or in simple words you are not promoting it. There are multiple ways to promote a website, for instance, running paid campaigns, SEO, SMO and more. Now if you are doing all this then your prime concern should measure your website performance. For most of you, it is pretty difficult to find it out. To simplify it here we are coming up with ways to measure your website performance. Follow and get amazing output result from your site in future.
1. Complete Contact Form
One of the prime goals of having a website is generating leads. This is the reason why we have to contact us page on your site.
Most of us don’t care much about contact us page and leave it with general details like address, email, query box, phone number, etc. Well, these are sufficient but not enough.
So what other things one can do? Before knowing it knows that contact form is a prime thing which helps you to generate leads now at this point you need to make sure that your potential client would not change his mind.
It is true that visitor clicks on the contact us page when he decides to take service from you but still, he/she needs another push which ensures you one more lead.
There are various things which you can do to lure your potential customer. In simple words don’t give him/her a single chance to move out from your website.
If you are running an SEO or web development related services, then you can offer your visitor a free audit. Anyone would love to get a free audit of their website.
Now depending on what you are selling or offering you can offer relevant service.
2. Purchased Product
Are you running an ecommerce site if yes then surely you measure the sales by checking the number of products you sell?
You might have an excel sheet for managing the profit, loss, sales, etc. but you would glad to know that you can use Google Analytics to measure your ecommerce website performance.
Most of us generally underestimate the power of Google Analytics, and the simple reason for that is, it is free.
Google Analytics is empowered with ecommerce tracking. All you need to setup your ecommerce site, that’s it. Once you set up your website, you will enjoy below metrics without any hassle.
- Average price of products
- Total revenue
- Number of unique purchases made
- Quantity of specific products sold
- Number of days and sessions leading to a transaction
- Total number of products sold
- Average value of orders
- Rate of conversions
- Revenue generated by each product
- Total transactions
- Date-wise performance data
3. Social Engagement
If you are not taking your social platform seriously, then you might make one of the biggest mistakes. You need to take it very seriously then no matter whether you are running an ecommerce site or any other service.
Forget others let’s take an example of Facebook. If you are running your brand page, then you might promote it by running ad campaigns or purely with your effort.
Well, know that Facebook offers a dedicated Analytics same like Google Analytics which help you to track down where you are lacking.
If you are scared of data mining, then don’t hesitate to hire a data analyst. However, we don’t recommend this if you have just set up your business or have limited funds.
Checking out Facebook analytics is not a difficult thing as all major things were well presented with graphs, piecharts, etc.
Use this analytics data to find the loophole in your social media campaign. If all these things sound complicated for you, then you might love to hire a social media expert from here. We ensure you that you will get the guaranteed result when you pick your potential social media expert from mentioned link.
4. Boast About Things You Know
In the B2B world don’t hesitate to shout out about what you know. You might be wondering how your competitors are getting better conversion then you then here is where you need improvement.
Things like whitepapers, brochures, free download, etc. are a prime method to demonstrate your expertise and knowledge. This marks as a strong base for your business when it comes to lead generation.
Depending on the type of your customer base you can provide valuable things to your customers free of cost, or if your product or service is good enough, then you can charge a minimal amount.
Let’s see what few businesses can take most of it. If you are running a simple blog, then you can offer them a free ebook that consists of secrets of your field. Same if you are running any agency then you can provide your visitors exclusive surveys, whitepapers, data and more.
Apart from what you are selling these extra things are best to know how much your visitors or client is loving you. Subscriptions, downloads, views, etc. help you to understand your customer base better. Analyzing then you can turn your product or service more customer-centric.
5. Google Analytics Goals
How many of you know that about Goals feature in Google Analytics. Most of you might be heard about it but never used it.
Setting up goals help you to measure website performance in the true sense. Before knowing the benefits know how you can set up goals in Google Analytics.
- Go to your Google Analytics standard reports
- Click on the “Admin” button at the bottom left
- Click on “Goals”
- Click “+ New Goal” to set up a new goal.
Simple, isn’t? Now have a look at types of goals which you can set in Google Analytics.
Destination Goal: These goal treat a screen view or page view as a conversion. All you need to enter the target URL which is ultimately your landing page or conversion page.
Duration Goal: How long any visitor stays in particular page matters a lot for instance if your content is long or productive enough to hold down any user for a minute then you can track down the performance of the page by setting duration in minutes and seconds.
Event Goal: This focused on user interactions for instance how many clicks your site page get from social media share buttons.
Pages Goal: This goal help you to track down the engagement by showing the number of pages viewed on your website.
Above ways to measure your website performance sounds simple and easy. We recommend you to don’t take it lightly. Implement all the methods and see whether you are getting improvement or not. Once you find out loopholes, no one can stop you from getting success. Still, we recommend you to hire professionals as they help you to get most from your site.
