When using a CMS like WordPress, having a good slogan can make a huge difference in terms of positioning in search engine results.
With some useful tips, your slogan will become an SEO tool that will allow you to easily obtain not only a better ranking but also a higher click rate. Which means more visitors coming from the search engines.
Improve the ranking of your site with a slogan
They are easy to implement and can create an initial boost for your rankings, especially if your site is brand new.
What is a slogan?
When talking about WordPress sites, a slogan can be two things:
- A general parameter of your site, which in a few words, explains the reason for your site
If you use WordPress, you can set your slogan under Settings >> General >> Slogan.
- A small text that serves to clarify the content of the site
This slogan is usually posted on or under the logo or header of your site.
These two types of slogans are, of course, closely related, but both give the description of your site in a few words. They do not even have to be different.
What is the relationship between slogan and SEO?
In fact, these two slogans do a lot for the SEO of your site, and this for two reasons:
- As a default setting, for most WordPress sites, the slogan is used in the title of your home page
- The title is one of the key elements of SEO, if you forget to change the default slogan, your WordPress site will proudly display:
Just another WordPress site.
So if you do not want your brand new site to be “Just another WordPress site”, do not forget to change your slogan in Settings.
When writing this article, Google said that more than 6400 sites had the slogan “Just another WordPress site”, only a few of them gave advice on how to solve this problem.
It goes without saying that a slogan such as “Just another WordPress site” will not help you get better SEO. Not only will this hurt your rankings, but it will also greatly reduce the click-through rate in search engine results pages (SERPs).
Warning!
Be sure to change the slogan in the settings and not just in the header of the site
The slogan in the header (or under the header) of your homepage is considered by search engines as a key element. In some cases, it will contain a link to your homepage, in others, it may have an “H” html tag (h1..h3). In either case, your slogan is of paramount importance for search engines.
Remember that your site’s slogan is what most of your readers will see or read first on your site. So you have to put something really appealing, which attracts the attention of the readers, and in a few words specifies where the visitor has just landed.
Slogans and SEO
Here are some tips you could put into practice when setting up your slogan:
- When starting a new site, just include your main keywords, separated by a comma, (for example, your most important keyword for your home page) in your slogan. This will help Google and other search engines better understand what your site is about, and your visitors will also be more likely to click on your link in the search engine results pages if they see what your site is referring to… No need for frills, only data.
- Use the slogan text in the header of your site, rather than an image, as much as possible. If you need to use your logo with your slogan, be sure to copy the slogan text into the “alt” tag of your logo. You can even consider using the text of your slogan as the title for your logo.
- For the most advanced users of WordPress, you can make the title of the home page completely independent of your slogan. The best way to do this is to use a good SEO plugin (I recommend WordPress SEO by Yoast) and set the title of your homepage individually.
Conclusion
While often unnoticed the slogan is one of the essential tools of your SEO package, so why choose to have “Just another WordPress site”, when your slogan can make you stand out.
Do you use the slogan of your site wisely, or do you have “Just another WordPress site”? There are plenty of such things which can help you to improve SEO of your WordPress. If you want to implement such changes on your site then get professional help from TopXListing and let the WordPress developer do the rest for you.
